When in Doubt, Farm It Out
What you’re not good at can cost you big.
“Doctor heal thyself.” How many years have I been saying to Mr. Parker, “We should get someone to do the books”? Answer: Too many. Neither of us are that person. Yet, every year, he swears at QuickBooks and the tax receipts for a lot longer than a pro would have to. (*Assuming a pro swears at QB and receipts at all.) Bookkeeping takes him away from the things he’s great at, the things that can’t be delegated, that only he can do.
So, the cost of his time, plus the revenue that could have been generated by him creating product, is what that mistake costs us every year.
Tyler Sheff of The Cash Flow Guys (CoupleCo podcast episode #66) has said, “We don’t do what we’re not good at.” They hire people. It frees them up to do not only what they’re good at, but what they enjoy. Which means he and his business-partner wife Jill are happier at work.
Several couples we’ve interviewed, including Katy & Michael at Quarters Arcade Bar, talked about hiring someone for social media. And that was a hard one because the task seemed easy. But in practice, their efforts were often sporadic due to other pulls on their time, so their efforts weren’t successful.
Bottom line, every time we hand something off, we feel like we’ve given ourselves a present. I’d pick having someone handle our books over getting a free massage every month. Suzanne Phifer-Pavitt (Phifer Pavitt Wine, episode #52) say, “Surround yourself with really clever, talented people and amazing things happen.”
So, who are you surrounded by?
Hope that helps.
Are Blaine & Honey Parker Relationship Experts?
Hardly. And does the world really need more of those? Instead, we are a couple who have worked together for over 20 years. We've learned a few things along the way. And now, we're traveling the nation interviewing other couples in business together. Join us for the ups, downs, ins, outs, laughs, tears (even though Honey believes Blaine has no tear ducts), and the inevitable, practical insights into being a better couple--in life, business and everything.