Blaine & Honey (co-founders of CoupleCo) have spoken about branding and marketing to audiences of small-business owners in places as far flung as Los Angeles and Park City, Boise and Singapore. Their company, Slow Burn Marketing, specializes in big-brand thinking for small-business marketing. They've helped business owners increase market share, triple the bottom line, and even become attractive to investors. Want to know what Blaine & Honey have learned over their decades in the field and you can use in your own business? See below...
Brand is a playground exclusively for big business. Right? Wrong. Having a solid brand can help propel a small business from obscurity to category dominance.
Want to know how? Billion-Dollar Branding steps it out in an easy-to-digest style that takes away the mystery and confusion and prepares you to stand out from the crowd. A solid brand can make your business easier to advertise, more fun to run, and more profitable.
Be The Cat
Whether your business has hundreds of employees and millions in revenue, or you’re a sole proprietor with a home-based business, understanding the secret of The Cat is powerful. Be The Cat: A Marketing Book With Claws is not what you’re expecting. It can be incredibly useful—if you’re willing to open your mind to the potential. Even if you hate cats and they make you sneeze.
Here, between the pages of Be The Cat, is something different. Borrowing quotes from some of history’s great thinkers, Be The Cat uses the feline as a metaphor for branding and marketing your business. This is about how your business presents itself to the world and treats its customers. Not just in advertising, but in all things. It sounds so simple. Simplicity is a beautiful thing. Are you ready to Be The Cat?
Interested in working with the Parkers? Visit their Slow Burn Marketing site.