The Strength Of “Team Us” (or Who’s Your Foxhole Buddy Now)?

​Wow, these are some nutty times. On the spectrum of “things we don’t plan for,” COVID-19 goes to 11. For a business owner, the questions range from, “How do we adjust to these times?” to, “Can we even survive this?” And, occasionally, “When will we be able to buy toilet paper again?” We understand. Being in marketing, Mr. Parker and I have recently been offering business advice and doing interviews on the smart strategies for odd times.
 
Unknowns abound, particularly when you’re responsible for your family as well as your business. Yet, here’s where we can have a leg up. (CUE: SAPPY MUSIC.) Every night, after Mr. Parker and I have done all we think we can do, and after we’ve rethought everything probably more than we should, and we’ve gotten to the point of crispy around the edges, I look over at my business partner cum teammate cum husband and think, This is a rugged time—but also a special time. Team Parker is getting tighter and stronger. We’re working at least as hard. But we’re hiking together, biking together, eating together, watching too many documentaries and stand-up specials together, and hugging a lot more.
 
On social media, we’ve seen our CoupleCos posting their own team time. The Fitlows, Pavitts, McMillens, Tituses, Owens and others—all sharing the together time. And yes, many folks are dealing with business changes and uncertainties. But just as many are sharing moments of quiet joy, silly togetherness and team strength. As Team Parker often says, we are each other’s foxhole buddy. And when we emerge from all this weirdness (because yes, we will), foxhole buddies emerge stronger than before.
 
So, the mayhem is running its course. Meanwhile, we remind ourselves that we are The Lucky Ones. And as The Lucky Ones, do we have a responsibility to look over the top of the foxhole, and help others that are going it alone? That question can only be answered individually.
 
For now (as you may have noticed), Team Parker is suspending regular interview episodes to offer a series of Mayhem Marketing Minutes. These are bite-size episodes are highlighting simple marketing and evolutionary strategies for navigating the social weirdness. If you’ve met us, you know that we’ve been in marketing since the womb. It felt like this is one small way we can help. They're on our shows page as well as our YouTube Channel. We’re bringing on guests with expertise in marketing, psychology, real estate—who knows, we may even reach out to you to share your intel. And if you’d like to reach out to us, go for it. We’d love to hear from you.
 
The best to you and your foxhole buddy. And remember: Lucky us. Lucky you.

Hope that helps,
-honey parker