When a small business is looking for help, it’s so easy to turn to the people closest to us. A friend, a sibling, an old college roommate. But…are we talking about the best person for the job? That question doesn’t get asked nearly enough. What people do tend to focus on is, “Who’s close by?” Or, “I know So-And-So isn’t working right now.” Hey, your cousin may be the perfect person to do your books, but did you look around? Yes, it can work. Dale & Mark Shaw of Ultratech in Jacksonville Florida (episode #64 https://www.coupleco.com/ultratech-1.html ) hired their son to do the company’s marketing. And as people who’ve spent our careers in advertising, we think he’s doing an outstanding job.
Sadly, that seems to be an exception and not the rule.
Not only might your family member not do the job to the level you require, there’s every chance they’re going to dredge up old family issues and drama. If so, you’re going to face the unenviable task of figuring out how to let them go without causing a family feud. When it was time to take their business to the next level, Alicia & Oscar Gonzalez of The Media Relations Group in Miami (episode #62 https://www.coupleco.com/media-relations-group-miami-1.html) were faced with having to let family go. Unpleasant indeed. And it makes for a challenging Thanksgiving. Joseph & LeAnn Jackson of LeAnn’s Cheesecakes (episode #73 https://www.coupleco.com/leanns-cheesecakes-1.html ) learned the hard way after hiring a friend. They went through a tight financial patch, and hard feelings came into play. It was the end of a long friendship.
Bottom line, it’s like we all learned by watching The Godfather: “This is business. It’s not personal.” The problem is, as soon as you hire friends and family, it’s personal.
Hope that helps.
Are Blaine & Honey Parker Relationship Experts?
Hardly. And does the world really need more of those? Instead, we are a couple who have worked together for over 20 years. We've learned a few things along the way. And now, we're traveling the nation interviewing other couples in business together. Join us for the ups, downs, ins, outs, laughs, tears (even though Honey believes Blaine has no tear ducts), and the inevitable, practical insights into being a better couple--in life, business and everything.