Aren’t we all tired of phrases like, “In these uncertain times”? Yes, we all know things are funky. But as small-business owners, we also know that there’s no such thing as “certain times.” When have you ever been guaranteed anything?
That said, things have shifted. For many business owners, it’s not for the better. We all have the same two options: 1) sit and wring our hands, or 2) engage in proactive change. Ah, yes, the C word. “Change.”
Change is not in most people’s comfort zone. But you and I are entrepreneurs. When we get uncomfortable, we thrive. We go in for another C word: “Chance”. So, take a chance and change.
During this COVID craziness, some of our favorite CoupleCos are making impressive changes to stay relevant and useful to their customers. The winery Phifer Pavitt is hosting virtual wine tastings. Alpine Distilling is making hand sanitizer. Freedom Chiropractic is offering virtual office visits through a HIPAA-compliant web portal. WatchTower Coffee & Comics is selling products via delivery, including their new, handcrafted Tongan Caramel sauce (which is also selling out, just by the way—it’s outstanding).
As you may know, our primary business is Slow Burn Marketing. We specialize in big-brand thinking for small-business marketing. And Slow Burn is making a pivot. Even before COVID hit, things here were slowing down. This was due in large part to me stepping back from the business to be there for my mother, whose health was declining. Mr. Parker was incredibly supportive. (Thank you, babe.)
But, with only half the manpower and half the skillset, our business felt the impact. My mother has now passed (thank you for your kind words and support), and we are faced with a new question: What next?
And there’s that catchphrase that keeps coming up: “These uncertain times.” We thought, hey, we started Slow Burn Marketing during The Great Financial Crisis of 2007-2008.” Uncertain times, indeed.
But, history shows that many new businesses (especially ad agencies) launch with great success in “uncertain times.” So, we’ve just decided that “these uncertain times” is code for “excellent opportunity.”
We’re in the process of creating a DIY branding book and online courses for the business owner launching or redefining operations in “these uncertain times.” These are the times when nervy entrepreneurs (nervypreneurs?) go out and do stuff.
But not all entrepreneurs, especially newbie-preneurs, understand branding. Many can’t afford the price tag that comes with being a Slow Burn client. But that shouldn’t stop us from trying to be useful or them from having access to credible brand thinking.
And frankly, now that we’re doing it, we’re asking ourselves why we didn’t do this sooner. But making a shift often requires taking a shove. We’ve been shoved, and we’re doing something good with it. (As I type this post, the book is just back from the proofreader. It’s very exciting.)
A big thanks to all of you who’ve inspired us by being proactive, making necessary shifts, pushing forward, even thriving in (yes) uncertain times. We wish you continued success.
Hope that helps
As Mr. Parker likes to say, words matter. I spent my career in Big Advertising creative departments. When talking about work done for a client, I’m trained to always say, “we” and not “I” or “you.” Yes, I may have developed an idea. But without the other team members, there’s no way I would’ve gotten to the finish line. One idea leads to another, which leads to another, until it all snowballs into the win. So, “we” win. But “I” never do.
A while back, Mr. Parker and I were collaborating with Ben, our 13-year-old nephew, on an entrepreneurial effort he developed. He mentioned an idea we’d been working together. He said, “I came up with that.” We explained the use of “we” versus “I.” He understood immediately. Sometime later, his father told me he was referring to something he was doing on the project, and used the pronoun “I.” Seems his son told him, “Dad, we don’t say ‘I.’ We always say, ‘we.’” (Color us proud.)
Recently, a PBS show on couples and romance cited a study. It said that in a relationship, using the word “we” is more romantic than bringing home flowers. Now, I’ve received more than a few bouquets. So I stopped and thought about which I appreciated more. Is it the flowers, or is it the “we?” And while I loved the flowers, the “we” has lasted far longer.
Whether the relationship is personal, professional, or both, “I” and “you” can become weaponized pronouns. They cause all kinds of destruction. Am I claiming responsibility for something good happening? That means my partner is on the sidelines, forced to applaud me. But there’s a high likelihood that he played some part in that good thing. As for “you,” it often comes with the sting of blame and accusation. “We’ll, you said to do it that way. Now look at it.”
Most of our CoupleCos are well acquainted with power of “we.” It’s always evident in our interviews. Yet, it’s also worth a reminder because together, WE are stronger. Welcome to the power of first-person plural.
Hope that helps
Most of the working couples we interview have hard and fast rules about downtime. Those are times when work is not allowed to creep in. We all need that time away. But, have you considered a working date?
This is something that Mr. Parker and I do regularly. It’s not that we need a break from work. There are just times when we need to free ourselves from the confines of our office walls (or, when on the road, our RV walls). It lets us open up our minds. For us, it means taking a hike. Getting out in nature. Nothing so strenuous that we can’t talk. And, depending on how much time we have, we go for anywhere from three to seven miles.
We usually pick one topic upon which to focus. We may try and hammer out something that has had us stumped. Or we may try to come at a project from a different perspective. Sometimes, we’re trying to come up with a tagline for a client. Whatever the challenge, nature is an amazing thing. It brings a freedom to our thinking. Fresh thoughts come to the surface. Yes, we may throw out 80% of what we come up with. But the other 20% can provide answers and insights that we couldn’t see from our desk chairs.
The added bonus is the positive benefits of exercise on body and mind. The added, added bonus is the bonding we enjoy as a result of our time connecting over solving problems. It strengthens us as a team.
Perhaps our tagline should be, “When in doubt, walk it out.”
Hope that's helpful.
Are Blaine & Honey Parker Relationship Experts?
Hardly. And does the world really need more of those? Instead, we are a couple who have worked together for over 20 years. We've learned a few things along the way. And now, we're traveling the nation interviewing other couples in business together. Join us for the ups, downs, ins, outs, laughs, tears (even though Honey believes Blaine has no tear ducts), and the inevitable, practical insights into being a better couple--in life, business and everything.