The Podcast

EPISODE #60

The Princess & The Wizard Of Ads: Roy & Pennie Williams of Williams Marketing in Austin, TX, Part 1

We’re off to see the Wizard in the Austin, Texas hill country. Roy Williams and Pennie Williams of Williams Marketing are an unusual, unique and profitable pair. This marketing agency husband & wife team have a story that can teach one a lot about marketing. Though really, you’d learn it from Roy. He’s the front man, and is known as The Wizard of Ads. Pennie’s the woman behind the curtain, and she likes it that way. We can’t believe we even got a microphone in front of her. But where would he be without her? She’s instrumental in their success--from the salad days of answering phones in their laundry-room office, to now handling their real estate, to running their world-famous non-profit’s wedding chapel division. And one of Honey’s favorite things ever was said in this interview: It’s about what’s more important in a relationship than being right. One of Blaine’s favorite copywriters, Roy’s copy has made business owners astonishingly wealthy. Honey, a veteran of big-agency advertising, finds Roy's strategy spot-on. Wizard Academy, their 501(c)(3), is a school for out-of-the-box marketing and thinking. It attracts all kinds of people, from business owners and radio pros to Nobel and Pulitzer prizewinners. The agency business has Wizard of Ads partners as far away as Australia. Roy has written best-selling advertising books. And without the Wizard’s Princess Pennie, the successes here might have been different—and Wizard Academy may not have become a world-famous wedding destination. What do weddings have to do with it all? You’ll have to listen…

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