The Podcast

EPISODE #169

CoupleCo Uncorked #14: Beware Fear Of Failure

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This starts with sourdough and a casual fuming about fatigue, and unravels into a surprising debate about why fear begets failure. And it all happens because of one simple sentence about one of the easiest things on the planet: making a sourdough starter. Someone says, “Scared, but inspired.” We talk about being creative, being afraid of not measuring up, winning huge awards, struggling through the night with billboard ideas, and how a great idea is often the result of pushing the execution the extra 10%. And surprise: no alcohol!

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