Forging An Entrepreneurial Relationship: Dave Lakhani & Sarah Skeem of Growth Foundry, Boise ID, Part 2
We continue talking with Dave Lakhani and Sarah Skeem of digital ad agency, Growth Foundry. We discuss treating both customer and employee well, and the things in your business that marketing won’t solve. There’s an unexpected lesson from a digital agency. We talk about making clients cry. (It happens. We’ve done it at our agency, Slow Burn Marketing.) What if your marketing is the difference between your kid going to college or not? Why does hiring a marketing agency run by a committed couple have an added benefit? And, as a business owner, why is connecting on a human level so important? Hint: Marketing is about connecting with people on that level. There’s the power of story-based marketing. And how is a coupleco different from mere entrepreneurship? Plus, will your couple-owned business make you feel an even greater obligation to your spouse?
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