Going Down In A Hobby Business: Ray & Eddie Saunders of Down Under Dive Center, Part 2
Today, we return to South Carolina to finish talking with our favorite South Africans. Ray and Eddie Saunders are the king and queen of the hobby-business CoupleCos. They started a dive shop together because they really enjoyed scuba diving. They also did it together at middle age, hundreds of miles from the nearest ocean. It was a lot of hard work punctuated by moments of panic. And Eddie did it while continuing his day-job career, working with Raylene in the dive shop on nights and weekends. Today, they talk about the challenges of running a fulltime business as a second career, including the urgency and panic that comes and the fortitude it requires. We hear about the art of a graceful exit strategy, especially when the crunch becomes too much. And they talk about an ingenuously simple and effective marketing effort—which anyone in a similar position can replicate.
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