Honest, Wild, Beautiful: Kevin & Annmarie Gianni of Annmarie Skin Care, Part 2
We return to our sit-down with Kevin and Ann Marie Gianni, of burgeoning skincare giant Ann Marie Gianni dot com. In this episode, they discuss exceptional stories of surviving crisis. They explain a management tool that has improved their relationship at work. They talk about Ann Marie backing up a 36-foot diesel pusher (she recommends it for all women). And finally, they explain company culture through brand integrity in a big way. As Slow Burn Marketing, we did branding work for Ann Marie Skin Care, creating the tagline “Honest, wild, beautiful.” Just as the interview is over, Ann Marie unleashes a brand whammy that spun us around. They used that tagline as a launching pad to the moon and beyond.
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