Our Marketing Books & Podcasting Gear
Marketing Books
Blaine & Honey (co-founders of CoupleCo) have spoken about branding and marketing to audiences of small-business owners in places as far flung as Los Angeles, Park City, Boise and Singapore. Their company, Slow Burn Marketing, specializes in big-brand thinking for small-business marketing. They've helped business owners increase market share, triple the bottom line, and even become attractive to investors. Want to know what Blaine & Honey have learned over their decades in the field and you can use in your own business? See below...
LIGHTNING BRANDING
How to Generate Revenue Faster with an Electrifying New Brand As a small business, getting your branding right is critical. When you nail it, all your marketing becomes easier and more effective. They key is knowing what to focus on, and what to ignore. In this book, you’ll discover the exact system we’ve used when working with our top branding clients over the past 12 years. |
Billion-Dollar Branding
Brand is a playground exclusively for big business. Right? Wrong. Having a solid brand can help propel a small business from obscurity to category dominance. Want to know how? Billion-Dollar Branding steps it out in an easy-to-digest style that takes away the mystery and confusion and prepares you to stand out from the crowd. A solid brand can make your business easier to advertise, more fun to run, and more profitable. |
Be The Cat
Whether your business has hundreds of employees and millions in revenue, or you’re a sole proprietor with a home-based business, understanding the secret of The Cat is powerful. Be The Cat: A Marketing Book With Claws is not what you’re expecting. It can be incredibly useful—if you’re willing to open your mind to the potential. Even if you hate cats and they make you sneeze. Here, between the pages of Be The Cat, is something different. Borrowing quotes from some of history’s great thinkers, Be The Cat uses the feline as a metaphor for branding and marketing your business. This is about how your business presents itself to the world and treats its customers. Not just in advertising, but in all things. It sounds so simple. Simplicity is a beautiful thing. Are you ready to Be The Cat? |
Interested in working with the Parkers? Visit their Slow Burn Marketing site.
Want to know what gear we use for podcasting and where to get it?..
WELCOME TO THE NEVER-ENDING QUESTION: "What gear do you use?" If you're a podcaster who's active in social media, you know. This is the most-asked question (with the possible exception of, "Should I have a co-host?" or "Would you listen to a podcast performed by mimes?"). The gear listed here is not for novices. None of it is cheap. There is no silly looking mic with a cute name. Is there better gear? Of course. Are there good alternatives? Naturally. These components represent my personal preferences after 15 years of doing location recording for radio advertising, and a couple of years living on the road and recording CoupleCo. In my estimation, it all sounds good, it's all built to withstand professional use, and none of it has ever failed me. I can feel good about recommending any one of these components and suspect you will enjoy using them as much as I do.
DISCLOSURE: We are Amazon Associates. When you click through on these links and purchase any of this gear, we earn a modest referral fee from Amazon. Please know that it comes out of Amazon's pocket and not yours. Thank you for playing!
15 years in radio, and this is the best remote recording device I've found.I used to schlep around a laptop and a USB interface. It was bulky and often gave me problems. That all evaporated with the Zoom H6, and it sounds great. (NOTE: We have only ever used this with external microphones and XLR cables. The mics that came with the unit are still in the box. They sound OK. We just have different demands.)
They don't replace a big studio monitor--but wow, they're good.I've spent a good part of my adult life sitting in dimly lit rooms in front of big recording studio monitors. When you're on the road and living in an RV, that big-monitor luxury disappears. But these mighty mites do a fine job considering the size and price. The obviously pro-user reviews at Amazon helped persuade me to try them. I was not hopeful. I was pleasantly surprised. They've not disappointed.
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A dynamic mic with pro-broadcast street cred and Sennheiser quality.I was looking for a dynamic mic that would be just a cut above the standard bearers in podcasting, and this has been a solid performer. The Fabulous Honey Parker and I use these specifically to record wraparounds for the show when we're working fast in close quarters. (Admittedly, I'm a sucker for the de facto endorsement of social proof, and there's a lot of review chatter about how these mics are seen a lot on camera during NBC's Olympics coverage.)
Sounds good. Takes my abuse. Travels well. What's not to love?Sennheiser has long been a favorite headphone among pros. The HD280 is one of my personal faves because it packs up well, and it isn't too delicate. These babies have traveled thousands of miles via plane, car and motorhome and they're still going strong.
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This mic is our "shotgun for hire" in every location interview.Yes, it's a condenser mic, which means it's not the most forgiving creature. But as a shotgun, it's highly directional. We record our show in a lot of hostile environments. We've recorded in wine caves with forklifts running around. We've been in distilleries and breweries with lots of compressors running. We've recorded outside with traffic and other environmental noise. This mic rejects spurious off-axis signals well. It also sounds great for the price. (Mic stand not included.)
The single most important weapon in the post production arsenal...One pro audio engineer I know has called iZotope RX "like Photoshop for audio." When I asked him how he liked it, he became giddy. I've learned to love this software, which has saved some of our audio from a world of hurt. It reduces and even removes all kinds of noise, from air conditioners and mouth clicks, to popped "P" sounds and wind. It's amazing. NOTE: This is the standalone version. There is an "Elements" version of plugins only, but that slows down the editing software too much, and doesn't offer as much utility for my money. This standard version offers the best bang for the buck, IMHO. (But at a price of 300% more, there is also an "Advanced" version here. This is the one that I've upgraded to after many, many years of using the program.) And yes, RX works on both Mac and PC.
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