Empire In The Desert: Scott Palermo & Jim Sanak of Harcourts Desert Homes, Palm Springs CA, Part 1
We’re visiting fabulous Palm Springs, California, which is “Like no place else.” And our couple here is like no one else: Jim Sanak & Scott Palermo of Harcourts Desert Homes. Scott was selling Los Angeles real estate. Jim had a corner office at IBM. In an unusual move of mentor dynamics, Jim ended up being Scott’s assistant. And who was mentoring whom? This was a couple with a purpose-driven path to being in business together. Today, people think these two lead a fairytale existence. It’s a classic case of making hard work look easy. Plus, there’s an important branding lesson from their parent company, which represents over $30 billion in global sales. And can you benefit from Scott & Jim’s $100 rule?
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