Pizza Pie Amore: Alison & Francesco Crovetti of Rione Pizza, Philadelphia, Part 1
How do you start a high-friction business, work together, and keep your day job? Alison & Francesco’s Rione is a popular Roman-style pizzeria in Philadelphia. They enjoy the logistical headaches together, have done some very effective old-school marketing as well as digital, one works in the business full time, and the other continues an important day job—taking off that hat at night and on weekends. They discuss some surprisingly effective and old-school marketing efforts, as well as social media—which has gotten on the radar of writers who’ve helped launch their popularity. And despite the hard work and long hours, they keep the romance alive.
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